Speshelty
A 45-second commercial for a bubble tea and coffee brand, developed from concept and storyboard through visual direction, AI generation, editing, sound, and final post-production.
I’m a marketer who loves building things and finding creative ways to bring my ideas to life. AI lets me take those ideas further and faster: a commercial, an app, or a workflow that once needed a whole team, I can now take from first idea to finished product myself.
Here are six projects I’ve made for clients, for friends, and for myself.
A 45-second commercial for a bubble tea and coffee brand, developed from concept and storyboard through visual direction, AI generation, editing, sound, and final post-production.
A fully AI-generated launch commercial for BabyLoop, the subscription platform for a newborn’s first year that I developed as my MBA capstone. I created the concept and story, generated every shot with AI, and edited it into a finished spot.
For our wedding in New York, I wanted something more personal than a standard wedding website. So I built one around a short AI-generated film that unfolds as you scroll. Behind the scenes, I also built the practical stuff: event information, an RSVP system where guests could choose which parts of the wedding to attend, and automatic confirmation emails.
roneugene.com ↗




Speshelty operates multiple coffee shops, and training new employees and coordinating shifts can get complicated. I built an internal app prototype to bring everything into one place, including onboarding, barista training, certification tests, daily checklists, schedules, shift swaps, and communication with managers.
The idea was to make something that fits how a café team actually works, based on my own experience managing one.

When Ron and I hosted a party for the Eurovision final, I wanted the invitation to feel like part of the show. I built a landing page in the contest’s visual style and tone, with an RSVP form, automatic confirmation emails, and a one-click calendar invite, all connected through Zapier so it ran on its own.
Job hunting involves a ridiculous amount of repetitive work, so I decided to automate some of it. I built an AI agent that uses a real browser to find openings, evaluates how well they match my experience, tailors my CV, and drafts outreach messages.
I also built a dashboard to keep track of the entire process, from discovering a position to following up on an application.